TV personality visits Boonville


BOONVILLE — Charlie’s Liquors hosted a famous personality Friday for a liquor tasting event as Eric “Senior” Soluri was in town to showcase Full Throttle Spirits, the liquor brand of Full Throttle Saloon.

Senior, a reality TV star, is the national director of sales and marketing for Full Throttle Spirits. While Full Throttle Saloon was being filmed for TruTV, he served as director of security and was a featured cast member on the show.

Senior donated his entire profit from the show to local charities in South Dakota, including the Black Hills Children’s Home and a few others.

Senior, originally from Watertown, and was pleased to be in Boonville.

“It was awesome,” Senior said. “The store was amazing, and I’ve know the owners for many years. The people of Boonville are some of the most honest and genuine people you’ll ever meet. They welcomed me with open arms and enjoyed many of the spirits we were sampling that night.”

Senior served in the Air Force with Guy Case, co-owner of Charlie’s Liquor. Soluri’s famous nickname, Senior, came from his time in the Air Force when he held the rank of Senior Master Sargent (E8). He retired as a Chief Master Sargent (E9) in 2015.

While stationed in South Dakota, Senior connected with Michael Ballard, owner of Full Throttle Saloon, and the rest, as they say, is TV history.

The Boonville event was very successful, Senior said, adding some of the Full Throttle Spirits products featured at Friday night’s tasting were the fruit-flavored blackberry, apple, strawberry, and watermelon Full Throttle moonshines and Full Throttle Espresso shots. The company also has a full line of margaritas.

Senior added that 57 bottles of moonshine were sold at the event at Charlie’s Liquors. .

“Our moonshine is completely different than other moonshines,” Senior said. “Our fruit flavoring is better and fruiter than the competition with no moonshine burn.”

Reruns of Full Throttle Saloon air on the Reelz channel or are available on YouTube and through streaming services.


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