With the coronavirus pandemic now more a fact of life than an anomaly, the Salvation Army of Rome is analyzing the impact economic shutdowns will have on its winter holiday campaign, said Capt. Amanda Krueger.
In broad strokes, Krueger anticipates massive need this year as more peoples employment has been negatively impacted by the pandemic.
“I project a 150% increase in asks,” she said, adding that there is a $75,000 goal for the red kettle campaign this year.
However, she worries that fundraising opportunities such as the Red Kettle campaign (which begins today at TOPS, Price Chopper and AmeriCu and eventually rolls out to other sites in the city including Walmart), toy collection and other initiatives will suffer due to fewerpeople going out shopping.
Also, fewer businesses are open to allow for promotion and collection. For example, toy collection boxes might not be as effective at businesses whose employees are working from home.
But the leader of the local citadel is encouraged by support so far and notes, “The Rome community has always come out for us.”
For right now, Krueger said the Salvation Army unit is still looking for volunteer bell ringers, and businesses to participate in toy collection and to host Angel Trees, which allow donors to sponsor a family through holiday gift giving by selecting a family tag from a Christmas tree.
For more information, contact the Rome Salvation Army at 315-336-4260, find The Salvation Army of Rome on Facebook, or visit: https://easternusa.salvationarmy.org/empire/rome/