Salon celebrates grand opening with ribbon cutting, First Dollar of Profit award presentation


The upscale luxury salon Virago, 311 N. Washington St., held its grand opening on Thursday, Sept. 2, 2021, with a ribbon-cutting ceremony and a First Dollar of Profit award presentation from Deborah Grogan, treasurer of the Rome Area Chamber of Commerce.

Virago offers a variety of services, including: microblading and powder brows; facials; lash extensions; LED teeth whitening; haircuts; coloring; highlights; foliage; balayage; hand-tied hair extensions; Botox; fillers; Kybella fat dissolver; permanent lip blush; spray tanning; Pro-Cell Micro Channeling; airbrush makeup application; among others, according to an announcement by the chamber.

The aesthetic of Virago incorporates modern techniques that exemplify its beautiful, bright interior, the announcement said, adding the grand opening highlighted the four owners of the salon: Alexa Townsend, permanent makeup artist; Chelsea Rood, licensed cosmetologist; Sara Littler, licensed cosmetologist; and Hannah Christmas, licensed esthetician.

This group of women has created an upbeat and positive atmosphere. After the success of each woman’s individual business ventures, they decided to join forces to create a clean, bright and beautiful luxury salon co-op. While they each continue to run their own individual business, they partnered to form Virago together. In addition to the four core members of Virago, they have hired on longtime stylist Valerie Ritenour, a licensed cosmetologist. The owners plan to hire a receptionist, an additional stylist, and will welcome another makeup artist in the future.

The salon hasf room to host wedding parties, bridal or baby showers, prom groups, girls’ birthday parties and other events, officials said. The space will eventually be available to be booked for any private event including full party planning. For information, call 315-709-4404.



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