HAMILTON — A new retailer offering local farm fare and material goods is popping up in Madison County. The Hub, 20 Utica St., has announced the New Moon Farmstead can be found in its pop-up retail location through Christmas.

The storefront is located in one of the most highly trafficked areas in downtown Hamilton, with parking for customers and huge windows to show off all the local products they specialize in selling.

New Moon Farmstead is a thriving e-commerce business that Sarah and Chris Ficken began to connect small, sustainable farms with people who love to eat delicious foods and purchase products produced and sourced locally, according to an announcement from The Hub.

New Moon Farmstead is a SBA Thrive business and has received mentorship from WISE, TIA, and the CADE: Center for Agriculture Development and Entrepreneurship. New Moon Farmstead also is a member of the Buy Madison County initiative, which focuses on supporting local businesses and agriculture producers through branding, marketing, and by making connections.

“When I saw the storefront of The Hub, I knew it was a perfect spot for pop-up retail,” said Melissa Davis, director of The Hub. “Through the help and support of the local community, the pop-up opportunity has moved quite quickly, which we are extremely grateful for. It is exciting that we have such a great space that we can offer to local businesses who are trying out the idea of a retail location before taking on a major commitment. New Moon Farmstead is a perfect fit for this location, especially through the holiday shopping season. If any other business is interested, we are looking for others to use the location.”

New Moon Farmstead makes it easy to shop and buy local.

The Fickens partner with local farms to help sell a variety of products as well as their own. A few products that can be found in the brick and mortar are honey from Resilience Apiary; maple from Heritage Maple; knit hats, mittens, socks, and gloves from Laughing Goat Fiber; beauty supplies from Badger Face Beauty; beef and pork from New Moon Farm; butter from Kreimhild Dairy; pottery from Hofmeyer Studios; bells from The Cabins at Bottom Ridge, and much more.

Officials from The Hub thanked Parry’s Hardware Store for their help with fixtures for the space.

The Hub specializes in entrepreneurship and innovation. A partnership between The Partnership for Community Development (PCD) and Colgate University’s Thought Into Action (TIA) Entrepreneurship Program, The Hub is funded through the Empire State Development New York State Business Incubator Program and is a New York State Certified Business Incubator. The Hub is well versed in business plan development, cash flow projections, loan preparation, funding options for your venture, MWBE certification, marketing plans, and much more.

Officials said that offering the front section of The Hub as a pop-up retail location for small businesses helps businesses that are starting out and want to test the waters and mitigate risks before locking down a space with a larger, more substantial commitment.