Golden Girl’s touch extends to Humane Society of Rome
Local shelter receives dozens of contributions in #BettyWhiteChallenge
The late Betty White was a tireless lifetime advocate for animals, from caring for those without homes to launching her own weekly TV show, “The Pet Set,” dedicated to her celebrity friends and their pets.
On Monday, fans of White were poised to donate to animal welfare charities and shelters as part of what’s been dubbed the #BettyWhiteChallenge. And, animal welfare non-profits geared up to capitalize on the viral tribute to the star of “The Golden Girls” and “Hot in Cleveland” on what would have been her 100th birthday.
Locally, Sara Tuthill - bookkeeper for the Humane Society of Rome, 6247 Lamphear Road - said in honor of White and as part of the #BettyWhiteChallenge, the Rome shelter received more than 50 donations from local residents, resulting in about $1,000 raised.
She said Humane Society of Rome is happy for the community outreach.
“I opened our Facebook page and saw, ‘You have a donation…You have a donation…,’ and it was so exciting,” Tuthill said. “This is something we weren’t expecting.”
Monies raised will help support current and future animals being cared for at the shelter. Right now according to the Humane Society of Rome website, there are about 30 cats and seven dogs in the shelter’s care.
It isn’t exactly clear who started the #BettyWhiteChallenge on social media shortly after White’s death on Dec. 31. However it began, the idea — to donate $5 to a local animal rescue organization in White’s name on her birthday — quickly took off and drew support from celebrities like actors Mark Hamill and George Takei on Twitter.
“I’ve had many conversations with Betty about animal welfare, and I know she’s looking down from heaven and really smiling,” said Robin Ganzert, who leads American Humane, an animal welfare organization that White was involved with for more than 60 years.
“She’ll be smiling on her birthday,” she said. “And she’ll be smiling about the lives she’s changed.”
Traffic to American Humane’s website spiked after White’s passing. Ganzert said donations, too, have increased. The non-profit is waiting to reveal by how much until more gifts flood in, including sizable donations it’s expecting from some donors.
During the decades in which White was involved with the organization, she made fund-raising appeals and served on its board and as a presenter and judge on its televised show featuring “hero” dogs.
During tapings of “The Pet Set” in the early 1970s, Ganzert said, White would have American Humane representatives on set to ensure that animals were safe.
In 2012, the non-profit honored her with its highest award, the National Humanitarian Medal.
Ganzert would also give White a photo book each year of the animals the organization helped.
“She kept those out on her coffee table,” Ganzert said. “And (it) always touched me whenever we would visit.”
Best Friends Animal Society, a Utah-based animal welfare organization, has raised $25,000 in donations made in White’s name, according to the group’s chief mission officer Holly Sizemore. The group has promoted the #BettyWhiteChallenge broadly across its social media channels to drum up support both for its work and other organizations.
“That’s the beauty of animal welfare,” Sizemore said. “There’s something for everyone to support. There’s so much good work happening and so much opportunity, particularly right now, to make the world a better place for people and animals.”
Sizemore said she hoped Monday would bring plenty of donations and attention for animal welfare.
“What an incredible opportunity to honor Betty White’s legacy — to come together as a nation and celebrate something that she was so passionate about, her love for animals,” she said.
Maintaining that connection with #BettyWhiteChallenge donors is the main test for animal welfare non-profits after Monday. Viral fund-raising efforts can bring in a stream of money, but experts say donations tend to drop off quickly.
Sarah Newhall, the chief strategy officer of the fund-raising firm MissionWired, said charities can best capitalize on these moments if they already have a strong foundation in place to engage new donors — whether through emails, a website, social media or other methods.
“What it allows them to do is really use that tent-pole moment to get in front of an audience they might not otherwise have gotten,” Newhall said. But, she added, retaining these donors can be an uphill battle because the push to give is tied to one day, and the motivation to one person. Animal groups might also have become overshadowed by other organizations soliciting donations during Martin Luther King Jr. Day, which also fell on Monday.
North Shore Animal League America, a no-kill animal rescue and adoption organization, plans to engage new #BettyWhiteChallenge donors through a mix of social media appeals and invitations to visit its adoption center in Port Washington, N.Y., said Joanne Yohannan, the organization’s senior vice-president of operations. It is also dedicating its next 100 animal rescues to White in honor of her 100th birthday.
The organization has received a donation from the Hallmark Channel in honor of White, part of a tribute that also includes a “Golden Girls” marathon and her Hallmark movie, “The Lost Valentine” on Jan. 17.
“It’s about raising awareness for the plight of homeless animals and what can be done to help them, including volunteering and adopting,” Yohannan said.
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