UTICA — Jacob (Jake) Dowker has been promoted to creative director for Paige Marketing Communications Group, Inc. (The Paige Group).

The Paige Group is a global marketing and communications consulting firm headquartered at 258 Genesee St.

Dowker joined The Paige Group in 2014 and has most recently served as the creative director—new media design.

Over the past eight years, he has contributed across the spectrum of agency creative-services, including concept and design, brand development, 3-D animation, motion graphics, and video production, according to an announcement by the company.

As creative director, Dowker will play a lead role in defining the creative vision for client brands, products, and services.

He will also continue to spearhead the expansion of the agency’s creative service capabilities into new realms, which in recent years have included 3-D animation and product modeling, the announcement added.

“Jake possesses leadership qualities that are essential to helping The Paige Group’s creative services area thrive,” said The Paige Group president/CEO Nancy Pattarini.

“A major challenge in the fast-paced agency world is allowing people creative space, that unstructured, no rules time to just explore and discover,” said Pattarini.

“Jake accomplished this by introducing Creative Insights, a regular session where all creative team members share new knowledge, trends and challenges, often leading to innovations for our clients and the profession,” she added.

The Paige Group is nearing its 55th year in business and serves clients in three specialty areas — marketing communications, public relations, and stakeholder engagement, the announcement said, adding it serves regional, national, and international clients in both the private and public sectors.