AmeriCU names new chief experience officer

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AmeriCU has announced that Alissa Sykes Tulloch has accepted the position of chief experience officer at the credit union.

“Alissa’s experience creating and executing member and employee focused initiatives, along with her passion for the credit union movement, will be a valuable asset,” said Ron Belle, President and CEO of AmeriCU Credit Union. “Her knowledge and vision will help strengthen AmeriCU Credit Union’s central mission while keeping our focus on the member experience.”

Sykes Tulloch has more than 15 years of experience in the credit union industry, serving as a chief lending officer and most recently chief growth officer.

In her new role, Sykes Tulloch will be responsible for enhancing AmeriCU’s retail and operational processes and member delivery channels. She will implement improvements to the current member experience, allowing AmeriCU Credit Union to continue to “provide our members the right financial services to live life, dream big, and achieve financial success,” officials said.

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