UTICA — Adirondack Railbike Adventures announced a new brand campaign, including a new logo, slogan, and brand identity, reflecting the company’s growth as a major tourism destination in the Adirondacks.

The new slogan, “Your front seat to nature,” reflects how guests experience the natural scenic beauty of the Adirondack mountains, lakes, and streams up close on a railbike. Trips are offered in Old Forge and Tupper Lake from May to October.

Officials with Adirondack Railbike Adventures say that the fresh air, the smells of trees and flowers, and the sounds of rushing water and birds make rail biking on the historic railway once used by the New York Central Railroad an adventure that friends and family will remember.

With a railbike, you can see the beauty of the Adirondacks on a pedal-powered vehicle made for tracks that are closed to other traffic. This lets you take a leisurely ride through the Adirondacks. The railbikes are manufactured in New York.

The Adirondack Railbike Adventures are operated by the Adirondack Railway Preservation Society, Inc., a not-for-profit 501(c)(3) organization with main offices in Utica.